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Efya’s Showmanship with the Touch of a Team Romance



As we said on our social media page in the wee hours of the morning after the just concluded Vitamilk Efya Girl Talk Concert, that last night was a gingam of excellence, absolute precision, making a firm statement that if last night’s narrative didn’t take your breath away, then there is a certain part of humanity that you are missing – because Efya’s showmanship was just romantic.

We’ve watched hundreds of performances over the years and have written about hundreds of artists after their performances; we’ve being in crowds where acts create nerve-racking performances as well. We believe we am qualified to tell you one or two things that strides into making a live show move from the “good” category into the “great” category. Trust us alongside the hundreds of ladies who would testify that this fifth edition is poised to get all the right headlines in the tabloids – self for those who may just have some iota of ‘bad belleys’.

There is one thing you need to understand about a great performance – a great performance will keep the integrity of the content visually for that artist and their song, where the song is the script. You want to keep the integrity of the song. Remember that lyrics, dynamics, and energy all contribute to the script.

Let us tell you again that kudos must go to the backstage controllers who were firm in seeing to it that everything went solid, also to the good instrumental control, from the range of dynamics, accurate intonation and some evidence of expression.

Looking at my watch, the concert started at 8:30pm with the turnout highly impressive, the lobby DJ rocked like no man’s business. Though the introduction of the two female rookie DJs inside the main hall was not too imposing for us; perhaps a more matured female DJ like DJ Kess would have tickled us a bit more.

Just like setting the standard, the chance for an unknown MC who came from the crowd was one initiative that would forever remain not just in the hearts of all that came – but in the archives of the young lady whose dream undoubtedly has kicked off on a high (that’s if she masters her passion).

Performers who came to support Efya, from Cina Soul, Eno, VVIP, Kojo Antwi, VVIP, Sarkodie, et al were superb; the comediennes in persons of Afia Schwarzenegger and Jacinta just knew which funny-notes to strike and get the audiences’ ribs cracking. They sure didn’t disappoint. And then the drama which saw DBlack, Pappy Kojo and Joey B presenting flowers to the ladies, hmmm, for a fact, it got goose bumps reflecting on our skins.

For those still seating on a ‘long-thing’, wondering, “What is (was) so special about the night?”

The Vitamilk Efya Girl Talk Concert is a different show, with other shows you get to know all artistes on the bill but with this concept, the brand sells the show. And on a two-pesewas-truth, patrons are guaranteed of names that befit the brand so they just come and are never disappointed. Thrill after thrill it dishes its contents; on a bragging rights level, let any show try to promote just the brand and see their show flop.

After the 23rd of December, 2016’s show, it is in order to say that the Girl Talk Concert is arguably the biggest brand in the industry without missing any dots or commas.

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