Legendary luxury vehicle brand, Landrover, innovative skin care brand Skynergy MD, and award winning syndicated TV show, Making Of A Mogul have created a unique collaboration specially designed to expand the impact of African Entrepreneurship.
This alliance ushers in a rebirth of Making of a Mogul, which will make its global return in the summer of 2018. With high production values and staying true to a format which proudly exhibits the versatility of Entrepreneurs, the show, hosted by Pan African broadcaster, Anita Erskine, tells the genuine stories of resilience of many acclaimed and some rising African Entrepreneurs. It puts special emphasis on the trials, challenges, accomplishments, failures and ultimately, their innate desire to succeed.
“In the five years we have been in operation in Ghana, this is the first time we are doing a partnership of this nature” Martin Madsen General Manager Alliance Motors
“This is a great moment for us. Having a world-class brand such as Land rover and innovative skincare brand SkynergyMD working with us, ensures a strengthening of our resolve to inspire a new generation. Both Anita Erskine Media and IfactoryLive Africa have consistently championed African entrepreneurship by telling original and authentic stories. Now, with the support of Land rover and Skynergy MD, we are about to create over 200 stories that will be told all over the world. It is a momentous step in taking the Making Of A Mogul brand and its spin off’s “Mogul” and “Making Of A Mogul the ladies edition” to its next evolution”, CCO, Ifactory Live, Michael Djaba.
Since its inception in 2012, Making of a Mogul has become a reference point for true African stories of around the Entrepreneurship conversation. Filmed in Nigeria, Ghana, United Kingdom, Kenya, South Africa, UAE & the Americas, the series has airs in Canada, The Carribean, USA and Pan African pay TV outlets DSTV and KWESE including free to air South African TV station eTV. It is also a staple in in flight entertainment on some of Africa’s leading airlines.
“The partnership with Land rover, for me, exhibits our willingness to take our reach further than we ever have, simply because Landrover isn’t just a vehicle, it is a Brand that has stood the test of time and evolved over many generations. Skynergy MD is a new skin care Brand, created by 3 powerful African Women, who each have the most inspiring stories. Making of a Mogul is one of the most universally distributed independently produced African entrepreneurship TV programmes. There is always a large nugget of wisdom being shared generously by an African entrepreneur who has seen and lived all the various facets of the real challenges of Entrepreneurship. The real emergence of Africa, I believe, is heavily reliant on this new wave of dedication, creativity and innovation that fuels the entrepreneurial spirit. This is simply the era of partnerships and collaborations if we are to break boundaries and inspire real change. It is a great time and I am so proud and blessed to be the custodian of the telling of these stories.” Anita Erskine, MD of Anita Erskine Media and host.
“The dexterity, diligence and sheer determination of the African woman is undeniable and unrivaled, yet remains an asset that is mostly unrealized, virtually untapped and grossly underutilized. As established women entrepreneurs, in all our endeavors, we strive to forge critical partnerships that aim to propel the female objective to great heights. Hence our alliance with the Making of a Mogul, Ladies Edition, a show that exposes a certain calibre of accomplished women by exploring the passion and zeal necessary to reach that echelon of a successful women.”-Dr Yvette Appiah of SkynergyMD
The Landrover vehicle will be prominent in a number of the episodes of Making of a Mogul, being broadcast worldwide and online.