Joycee Awosika is founder of Oriki, a luxury skin care brand that fuses natural ingredients & scientific research to create extraordinary personal care products. Today, the brand boasts an enviable clientele owing mainly to expanding its product lines and adopting its founder’s philosophy of never taking NO for an answer.
“No does not mean never. No does not mean impossible. No just means what is your solution to find a Yes?” says Awosika as she sat down with education not for profit Aim Higher Africa to share what it took to build the iconic brand.