Home / Featured / MICHAEL DJABA, founder of iFactory Live Africa completes The Harvard Business of Entertainment & Sports Programme 2018

MICHAEL DJABA, founder of iFactory Live Africa completes The Harvard Business of Entertainment & Sports Programme 2018

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Michael in class

Last week Michael Djaba CCO of iFactory Live Africa, an award winning production and management company of reality shows, docu-series, lifestyle and action-adventure programming and Africa’s biggest stars completed the prestigious Harvard Business School Program 2018.

With tutelage from Professor Anita Elberse whose previous class taught LL Cool J, Channing Tatum, Katie Holmes, and sports star Dwayne Wade, saw Michael Djaba walk away with a wealth of knowledge about The Business of Entertainment and Sports. A program which teaches executives how to acquire proven approaches for launching and managing creative products and portfolios, managing and marketing talent, assessing and determining when to make smaller versus blockbuster bets, identifying and capitalising on market disruptions, and other strategic challenges.

This years attendees included sports and entertainment legend, Emmy Awardwinner and Good Morning America host Michael Strahan, Brazilian professional footballers, Dan Alves and KaKa Leite, American World Cup alpine ski racer Lindsey Vonn and Everybody Loves Raymond executive producer Stu Smiley. Executives from HBO, SnapChat, Nike, Viacom, 9gag, Live Nation, Players Tribune, Morgan Stanley and Havas were also in attendance.

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Michael pictured here with Good Morning America host Michael Strahan

IFactory Live Africa has aired on more than a dozen television networks in over 120 countries across the globe and was the only Africa company to attend the course this year. IFactory Live Africa’s celebrity clients included Omotola Jalade Ekeinde, Ghanaian award winning TV personalities, Joselyn DumasAnita Erskine, and Dentaa Amoateng MBE to name a few, solidifying Michael Djaba as one of the most prolific entertainment executives raising the bar of Pan African showbiz around the world.

“I am so thankful and blessed to be @HarvardHBS with so many brilliant talent and executives from across the globe.” Says Djaba. “Our professor has such a practical and unique vision. The value added to my professional development, our clients on the continent as well as the business and the talent we work with is priceless.” 

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Michael Djaba pictured here with Jessica Biel far right, Omotola center, Steven Spielberg, and Guest far left.

To learn more about Michael Djaba and his projects, follow @ifactorylive on all social media forums and visit www.theifactorylive.com.

ABOUT HARVARD BUSINESS SCHOOL (HBS)
HBS Executive Education is an immersive learning experience that empowers senior executives to reflect, recharge, and reemerge as visionary leaders. The programs offer a rare opportunity to step back from daily responsibilities, reevaluate career goals, and reset your direction.

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ABOUT MICHAEL DJABA
Born in London to Ghanaian parents, Michael Djaba is an accomplished Film and Television Industry Showrunner, Marketing Executive, Talent Manager and Entrepreneur. With over 15 years of experience, Michael Djaba launched IFactory Live Africa. Michael co executive produced the Hollywood indie movie, And Then There Was You starring Garcelle Beauvais and Brain J White and the Nollywood award winning film, Northern Affair, starring John Dumelo. His talent management skills, lead Omotola Jalade Ekeinde named one of TIME Magazine’s 100 Most Influential People in 2013. IFactory Live Africa is an award winning company (Radio & Television Award recipient, Pamper Your Mum, 2014 – Best Reality TV Series) and producer of reality shows, docu-series, lifestyle and action-adventure programming. Michael’s international experience across production, sales and distribution led to IFACTORY Live Africa becoming producers and distributors of premium content across the continent with clients including Foxlife AfricaM-NeteTVStartimes and Kwese TV.

ABOUT IFACTORY LIVE AFRICA
IFactory Live is a pan African distribution and production company. Creators of @Home With Joselyn Dumas@Home With Michelle AttohMaking Of A Mogul with Anita ErskineCooking With OmaliichaOmotola The Real Me, Dentaa Show Africa and a number of Best of Africa programming focusing on the 21st century Modern African Woman.

Credit: Julia Huie-Martin

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