The Channel Manager of Joy Prime, Multi TV, Nana Yaa Serwaa Sarpong was honored for her Outstanding Contribution to Kids Television and Entertainment at the Ghana Kids Choice Awards event held on Friday 9th September 2016 at the National Theatre, Accra.
Miss Sarpong’s long and distinguished career in Television as well as kids’ television and entertainment started back in 1999 with Fontonfrom TV, when she had just entered Yaa Asantewaa Girls Sec. School, Kumasi.
She was host of the youth Talk Show “Conscious Vibes” which filmed from one school to the other discussing social issues and personal challenges impacting the lives of children. The show grew and extended unto Fox Fm in Kumasi where Nana Yaa co-hosted the show under the guidance of Ace broadcaster Opoku Opare.
Nana Yaa was instrumental in the set up of all three Channels of Crystal TV in 2009 and also pioneered the establishment of Junior World TV, Hours Block of Kids programming which broadcasted on Crystal TV Plus.
In 2011, Nana Yaa Serwaa Sarpong joined Multimedia Group Ltd as Channel Manager for Cine Afrik, The Jesus channel and 4kids Channel. Here, she took kids television to a whole new level. 4kids Channel has since 2014 been nominated for several awards and won in 5 categories from TV Awards Ghana and Kids Choice Awards.
Under the successful management of Nana Yaa, 4kids Channel grew in audience and popularity in Ghanaian homes as the only channel offering wholesome dedicated content for children.
In March 2015 to consolidate its gains, 4Kids channel transitioned as a block on JOY PRIME. The 4kids brand remains on Joy Prime with an ever evolving and revitalized edge.
Congratulations to her and her team.