Home / Fashion / To ours is to celebrate while it’s dawn…Ghana’s very own MAXWELL ANNOH fronts BURBERRY new Fall-Winter 2019 Campaign

To ours is to celebrate while it’s dawn…Ghana’s very own MAXWELL ANNOH fronts BURBERRY new Fall-Winter 2019 Campaign

“My career took off in 2014. Before then I worked as a barista in a coffee shop in Accra. I never had dreams of modeling; all I wanted to be was a meteorologist. On daily basis customers that came into the coffee shop thought I would be a great model. I thought I wasn’t ready until one French man became angry at me still working at the coffee shop and not modeling… he asked me, ‘Don’t you want to make a living?’”

In making a living, MAXWELL ANNOH now gaits top international runways and covers different magazines and designers’ campaigns. With the very latest as the BURBERRY new Fall-Winter 2019 Campaign, the Ghanaian sweetheart has joined Irina Shayk, Fran Summers, Sora Choi, He Cong, Alexis Chaparro, Freja Beha Erichsen, Finn Rosseel, Shayna McNeill, Anna Ross, Kacie Hall, Heejung Park, Mammina Aker, Xie Yunpeng, Junior Vasquez, and Benji Arvay in making the ad.

Burberry’s Autumn/Winter 2019 collection, ‘Tempest’, celebrates the contrasts and contradictions in British culture and weather, from the structured to the rebellious, evolving the cues and codes first set out in Riccardo’s debut collection for Burberry last year. Throughout the lenses of Danko Steiner and Nick Knight, the campaign was set both in studio and by the sea, spreading romantic yet strong pictures in which “classic silhouettes of Burberry ladies and gentlemen end up being framed by water”.

In celebrating our own, let’s tell you that, Maxwell hails from Accra, and before his lucky break in Europe and America spent most of his time in Cape Town, South Africa, modeling for local clients. He got his national break in Ghana through The Finest Productions’ 2-year model and brand ambassador contract for billboards, television and online campaigns for Nayak Afrik 4 years ago before embarking on his career in Europe.

How can we forget the words of Media Brands & Culture icon, His Royal Highness, KKD – The Finest, when in 2015, he told that he should take his trade seriously and look beyond the shores of Ghana because he would make it out there. Fast forward and take a look (below) at all the platforms that this young man has registered his name on – then tell us if he doesn’t deserve a national applause…

Runways Shows:

Mai Atafo showcase, Glitz Africa fashion week) 2014

Nayak Afrik, The Revival of Dignified African Dress, 2015

Jenevive Lyon show (South Africa men’s wear week) 2016

Nicholas Scott show (South Africa men’s wear) 2016

Tokyo James show (South Africa men’s wear week) 2016

Rich minsi show (South Africa men wear week) 2017

Grinko show AW18 (Milan Fashion Week) 2018

Atsushi nakashima AW18 show (Milan Fashion 2018 week)

Lou Dalton show AW19 and SS20 (London Fashion Week) 2019

Burberry show AW19 (London Fashion Week) 2019


Culture, Dignity, Classic for Nayak Afrik shot by Steve Ababio 2015

GQ Style shot by Neil Kirk 2017

Louis Vuitton SS17 editorials shot by Pieter Hugo 2017

Numero Homme Berlin voodoo shot by Rob Kulisek 2019

Kingkong Magazine shot by Travys Owen 2017

Highsnobiety print editorial shot by Ahmed Shredd 2019

Vogue Italia editorial feature shot by the masons 2019

Burberry outer wear editorial shot by Brett Lloyd 2019

Superbalist editorial shot by Katinka Bester 2016

Editorial for SICKY Magazine shot by Kyle weeks 2016

DUSK magazine editorial shot by Travys Owen 2017


Culture, Dignity, Classic for Nayak Afrik 2015 & 2016 shot by Steve Ababio

Burberry AW19 campaign shot by Danko Steiner X Nickknight 2019

OWAY organic hair product Campaign shot by Danny Lowe. 2019

Nicolas Coutts FW17 Campaign shot by Kyle weeks 2017

Tokyo James FW16 Campaign shot by Molnar Annicka 2016

Jenevive Lyon FW17Campaign shot by Steve Marais 2016

Award Nominations:

Glitz Style Award: Model of the year, 2018 nominee


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