Indeed achieving a commemoratory milestone is one that is attainable on the back of vision, hard work, determination and resilience. On the 30th day of December, FASHION CONNECT AFRICA was outdoored at the Movenpick Ambassador Hotel in Accra to the Ghanaian public. The ‘Year of Return’ event debuted as one of the most monumental showcase in Ghana’s fashion industry history with unique and glamorous convergence of decision makers, socialites, diplomats, fashion stakeholders, enthusiasts, music lovers, celebrities and members of the diaspora community in 2019.
FASHION CONNECT AFRICA is an emerging social enterprise established to change lives in the creative space. They are committed to knowledge transfer, job creation and empowering creatives across Africa. They have also continued to use their training and development programs as a platform to better the collective crafts of their people in order to position them on the global stage.
The FCA is aimed at promoting the African creative spirit, exposure for both Ghanaian and the African Fashion industry players. It also seeks to bring together global fashion players and the indigenous African fashion industry on the same platform to share challenges, ideas, solutions and find a way forward for the industry.
The FCA acknowledges its Chief Inspiration Officer, Miss Victoria Michaels who in spite of the challenges in the industry continues to express optimism about African fashion taking over the world stage with interventions done on the FCA platform.
The launch of FCA, which was part of the events lined up for the ‘2019 Year of Return’ program was sponsored by the Movenpick Ambassador Hotel, Ostec Ghana, Apolonia City, Vlisco,Woodin, GTP, Maybelline and supported by Goldcard Resources, Melcom Ghana, Tamis Ltd, G4S Security, European Union, PWC and Switch Car Rentals.
Even though they couldn’t host this most prestigious event this year (2020) because of the global Covid-19 pandemic, they went on to partner with corporate organizations through the still ongoing FCA 1 Million Masks Project. This initiative is set to provide safety PPEs and covers for needy individuals in underserved communities across Ghana. They have distributed over 160,000 masks so far and still counting. They are hoping to do more with the support of donors in the coming year.
In 2021 together with their partners, they hope to create a global platform that would empower, impact and give a voice to both established and upcoming creative/designers in the fashion space. They believe that regardless of wherever you are located on the continent, or outside of it, they can help you position your craft to meet International standards. They are poised to leverage on our 4 cardinal approaches of bringing authenticity, visibility, availability and accessibility to creatives in Africa and the diaspora.
To this end, they say AYEKOO to all their shareholders, stakeholders, sponsors, partners, staff, media outlets and to the general public for their audience and continuous support so far on this journey. They promise to achieve more in the Ghanaian Fashion Industry and beyond.