The business of music has come a long way in Ghana and Africa at large, and this has influenced the pressure of competition in the industry, as the entertainment industry keeps churning out new creative artistes by the day.
But for industry players who have already made name for themselves, re-invention is no doubt the option they have, to keep their old fans, capture new fans and as well as break in to new territories.
The effects of re-invention can be seen in top notch celebrities ranging from the Psquares, Madonnas, Michael Jacksons, Lionel Richies, Toni Braxtons, and Alicia Keys of this world, among others.
They have shown the world in different ways that re-invention is important to the continued relevance of a musical brand.
BECCA, one of Ghana’s most outstanding female artiste, after staying calm for about 2years, has no doubt caught this vision, as her come back new release music video titled: MOVE featuring Uhuru of ‘Khona’ fame, has won her the heart of the telecommunication giant; MTN, who would proudly unveil the new single to the public soon.
According to gist from reliable sources, the song is said to have been worked on by creative minds, featuring choreography, unique international artistes with the purpose of not only entertaining her fan within and outside Ghana borders, but to as well penetrate Africa and beyond. “It is the new phase and side of Becca after six years on her entry into the music scene”, the source revealed.
Speaking on the part of MTN on this project, the source disclosed that in respect to MTN social responsibility to reach its loving followers and users, that’s why MTN telecommunication giants have come on board to release the new song on its MTN Play platform. The collaboration is in effort to reach every nook and cranny with the songstress’ latest and an interactive discourse from the entertainment field in Ghana.”
CREDIT: Adeyemi Adebayo Victor-GhanaWeb