For movies and series to be packaged for international broadcasters…MultiChoice completes its first Dolby Atmos studio

MultiChoice recently completed the installation of its state-of-the-art Dolby Atmos-enabled production suite, housed at its broadcast centre in Randburg.

Dolby Atmos is a surround sound technology that goes beyond the ordinary listening experience to deliver unparalleled clarity and depth.

The new production suite unlocks business benefits for MultiChoice, as movies and series can be packaged for international broadcasters that require Atmos-ready content. It also unlocks a world of creativity for the creation of future content on the company’s OTT platforms.

“In line with our strategy to be Africa’s leading storyteller, our media technology team continues to ensure our production values increase and can compete with the best in the world. We are also incredibly proud of the diversity of our teams, the lead engineers on this project were women. Gender equality continues to be a primary focus as we know that diversity drives improved results,” said Yolisa Phahle, CEO for General Entertainment and Connected Video at MultiChoice Group.

Dolby Atmos gives viewers a moving sound experience, allowing them to feel like they are part of a scene. This is achieved by creating a full 360-degree moving sound around the room. Dolby Atmos is versatile and can be played back virtually on any speaker configuration, while greater precision of audio objects placement can be achieved each time the number of speakers is incremented.

The deployment of this tech is the first of many to come at MultiChoice, with the upcoming tech refreshes of its Audio Final Mix suites also earmarked to be Atmos deployments.