PR absolutely can generate leads, nurture them and convert them to sales: What KAFUI DANKU did right on ‘I DO’ movie premiere

Kafui Danku has truly shown that she is a big fish when it comes to the league of producing movies. Since she took up the challenge to join the movie producers in Ghana, she has not disappointed enthusiasts and esteem fans alike. She has shown that she is going to stay for a long time and for a fact, if she keeps up the brilliance, then the sky will only be her starting point.

On the 6^th of March, 2015, it was Ghana’s Independence Day and the beautiful Kafui chose to premiere her fourth movie – ‘I DO’. These same dates since 2013 have been chosen by the actress who seems to have fallen in love with the date.

Ytainment.com looks into the ‘secrets’ that made that night a special one and historic from Ghana to the world.

Before continuing, let us tell you that the ‘I DO’ movie was written by Kobby Rana and produced by ABC Pictures. It is about four couples have less than 24 hours to make or break up what they have just started and nobody can tell which of them will make it through. But for those who came to the cinema on that lovely premiere day, they saw who finally made it through.

The movie starred Van Vicker, Nana Ama McBrown, Kafui Danku, Jasmine Baroudi, Elikem Kumodzi, Roselyn Ngissah, Mawuli Gavor and others.

Kafui Danku made good use of her public relations team.

Her PR team in return wasn’t just in to only enhance her band, but they came in to potentially grow her business. She made use of TV, Radio, and Print and most importantly, she used the social media (from Twitter to Facebook to Whatsapp, Instagram, among others) effectively.

She and her team understood that PR is marketing, sales; customer service and that PR absolutely can generate leads, nurture them and convert them to sales. PR absolutely can attract new donors. And PR absolutely can provide value to other stakeholders.

Some have argued that there were stampedes at the venues, and we quiz them, “where and where that we didn’t see?” Anyways, we (with our over ten lenses at both West Hills and Accra Malls) may still not have seen everywhere but what we know for a fact was that the night was blissful and the movie lived up to its billing. Some have argued that they didn’t see the movie earlier, and we say to them, “sometimes these things happen but we can only wish for the best next time and then move on. We can also state that it wasn’t preempted but yet the love was massive.” We are sure that Kafui and her team will be taking note of that too.

Talking about the movie itself, just as we earlier stated that it is about four couples have less than 24 hours to make or break up what they have just started and nobody can tell which of them will make it through. But for those who came to the cinema on that lovely premiere day, they saw who finally made it through. The plot synopsis meant exactly that patrons were in for a twist, and that they got at intervals.  The movie emphasized on details which are important in our real relationship lives without revealing the films ending until we saw what Kobby and his men had to pass on.

Camera quality and movement were on point, lines deliveries weren’t bad, other petite details came on right.

Kafui Danku, her team and the casts are unique people and they showed this on the night. They made use of the media in pushing for their movie to be seen and they achieved that. Their intention to create a setting for a fantastic atmosphere was met.

The crowd that came that night was enough to fill the AICC or National Theatre for a concert because if our calculation serves us right, about fourteen (14) halls of the Silverbird Cinemas went gaga to their brim.

The passion that saw the crowd turn up to see one of the most anticipated movies in 2015, thus far, was something else. This passion was just a bold, daring and loving one. The crowd showed that they could show as much love they do to other foreign movies. This was a sign that Ghanaians love quality, brilliance and with effective publicity, the entire Ghana can come out and have fun.

Van Vicker, Nana Ama McBrown, Kafui Danku, Jasmine Baroudi, Elikem Kumodzi, Roselyn Ngissah, Mawuli Gavor, and Jose Tolbert, among others came beautiful. The director-Kobby Rana wasn’t left out of the fun as well as the ushers for the night plus the cameramen from ABC Pictures.

This initiative showed that there is uniformity, transparency, and unity among all that made the night worth talking about.

With the thought of standing together all through from day on till the final whistle, the ‘I DO’ movie brought pleasant sights rather than the rumored wahala at the West Hills Mall.We are not going to say that go and see the movie right now or not but one thing is certain and that is, if you don’t see the movie, then you must have done yourself a great displeasure.

On seeing the movie, we could feel the flow logically from one scene to the next. Again the actions that occur within the film are believable within the realms of the film’s fiction, besides ‘I DO’ movie speaks more volume of reality.

Intertextually, we can say that the relationship between the film and its genre and source material for example the soundtrack made sense.

For a movie that showed not just within the normal twice-a-day viewing, but went on to be shown for the third time in a day for a premiere situation, one can say that history was made.

Furthermore, we would rate the ‘I DO’ cast an eight over ten score. After watching the movie over and over, we can say that the characters actions were justified and the director’s motives came plausible. Also, coming to the technical angle, cinematography, editing, lighting, sound, and other components supported the film.

Kafui and her team were very smart because they paid attention to details! Hopefully, they can carry this same energy, synergy and enthusiasm into their next project.

Photo credit: ABC Pictures