The deftness of beauty + confidence: Rihanna’s FENTY BEAUTY showcases Ghanaian sweetheart, OHEMAA KYEI-DARKWAH…and the rest is history

International pop star Rihanna‘s makeup and beauty range is doing great reaching out to different cultures. Riri’s Fenty Beauty is projecting African beauty with the brainy and gorgeous Ohemaa Asokwa Kyei Darkwah.

Ohemaa is the daughter of media, brands, culture and style icon His Royal Blackness Kwasi Kyei Darkwah, a multiple award-winning broadcaster and royal of the Adansi of Ghana.

The elegant and eloquent Ohemaa Kyei-Darkwah, 22, is a former winner of the Jack Petchey Speakers Challenge for the best young orators in the United Kingdom where she attended Fox Primary in Nottinghill and University College School in Hampstead before heading for Queen Mary’s.

She won the best speaker in Kensington & Chelsea and Westminster, two of the richest boroughs in England at the age of 14 following in the footsteps of her brother Darkwah Kyei-Darkwah who had won it previously.

Ohemaa loves intellect, neatness, art, Highlife and Afropop music. The Kyei-Darkwah’s gorgeous image on the Fenty Beauty campaign is a plus for African and Ghanaian beauty worldwide.

As global marketing-oriented businesses come to terms with the reach and power of social media, they are carefully selecting and posting images that are in harmony with their ethos and identity to sell their brands. Expensive television, radio & outdoor campaigns are gradually making way for the promotion of carefully selected personalities, images and messages via social media to good effect.