You would agree with us that the history of fragrance is a reflection of humanity: a means of exchange, a protection against disease, a potion with divine virtues, and a gallant message… in each era fragrance reflects society, perceptibly communicating its sense of commerce and medicine, of the sacred and the sensual. A world without fragrance would be a world without history! This is the satiating bases on which RAHINA AMUDA kicked started her RS SCENT PERFECT – a quality luxury home fragrance in Ghana and beyond.
Having tried one of her products, we got glued and then wanted to know more about the persona behind this upliftment that has gotten Ghanaians praising, then came the Lifestyle Entrepreneur who hails from the Northern part of Ghana. For a lady who understands perfectly well that there is no substitute for class, it’s of no doubt why she details vastly in the culture of quality.
Ytainment News had a visit to the Osu office of the innovative, award winning optimist who in 2019 was among the nominees in the 40 under 40 – Beauty and Lifestyle category, among other nominations and gongs she’s picked…to talk on how the brand started, how she has gradually turned people’s homes into paradises and giving collective souls sniffing desires to aim for quality luxury in RS SCENT PERFECT.
HAPPY NEW YEAR TO YOU…HOW HAS BUSINESS BEEN DOING THIS 2020 AND HOW WAS IT IN 2019 AND THE YEARS BEFORE?
Many Happy Returns. Business in 2020 has been a little bit slow because we’re getting our retail space fully ready ahead of the official launch which comes up on February 23rd, 2020. Last year, we experienced the ups and downs of the business, which is normal in life; we scaled through hurdles and also learnt new things in the process of growing. Generally, we have been glad in the path of fragrances.
RS SCENT PERFECT – HOW DID THIS IDEA COME ABOUT AND AT WHAT POINT DID YOU DECIDE TO PUT THE IDEA INTO ACTION?
My story is very interesting and pretty much on going. I got into a business I had no idea about from my background but for me I’m always ready to learn and take chances. I had no idea about fragrances. It was my mentor who wanted a fragrance for his office, he was finding it difficult to get the right product in Ghana so he called me to look around and find that particular brand for him. Sincerely, it was difficult for me and all those I talked to, to get that brand until I contacted one lady who had what I was looking for – this was days after days of intense search. After getting the brand of fragrance for my mentor, I decided to get one for myself also – truth be told, it oozed refreshment, it got everyone who walked into my space to ask and want some, it even made people to start asking me, “where did you buy that fragrance from…?” As a smart lady, I decided to take it up from there and the rest they say, is history.
YOU KNOW THAT THERE ARE DIFFERENT OR SIMILAR BRANDS OUT THERE – DO YOU FEEL SCARED IN TERMS OF THE MARKET OR YOUR STRATEGIES TO OVERCOME ARE FIRM?
Of course there would be similar brands everywhere but ours is luxury, long lasting and rare. For me, quality is key, paramount and must be attained; that’s why each day we work tirelessly to upgrade to the best of brands for our clients. For being scared, my team and I are strong enough to whither any storm – thus, we don’t get scared because we took our time to build this brand and there is every iota of positivity in what we sell to the public. Let me add that when we started, we found it somehow tough penetrating into the hearts of some buyers but now, our products are selling for themselves. We have our target market so we don’t and won’t comprise quality.
WALK US THROUGH THE VARIOUS TYPES OF FRAGRANCES UNDER RS SCENT PERFECT
(a) Home Fragrances: We have reed diffusers, scented candles, room sprays, car fragrance, hand wash etc.
(b) Brands we deal in: Pier1 imports from USA, Yankee candles from USA, Nest from USA, Drvranges from Milano, Candis from Paris, Bath & Body Works – Woodwick.
AS A PERSON WHO IS INTO QUALITY LUXURY HOME FRAGRANCE IN GHANA, HOW DO YOU CURB OR PREVENT FAKE FRAGRANCES IN THE MARKET?
Firstly, I am very particular about the people who we give our products for wholesale so in regards to your question, I won’t comprise standards and quality. The people who buy from us know the difference, so they understand class, thus, they always come to us. We have our target market who knows quality so they help us help them by sticking with the best.
YOU’VE WON FOR YOURSELF SOME ACCOLADES, AWARDS THROUGH THIS BRAND – HOW HAS THIS ELEVATED YOUR INTEREST?
It makes me certainly proud of myself especially from where I came from (in the Northern part of Ghana) all the way to Accra and receiving all this accolades makes me feel I’m doing something great and it pushes me to work hardest and smartest to bring out the best because I believe in excellence.
HOW CAN PEOPLE GET THE OPPORTUNITY TO OWN ONE OR MORE OF YOUR FRAGRANCES IN THEIR HOMES, OFFICES, EVERYWHERE?
We are on all social media platforms as – @rs_scent_perfect – and we have a retail space in Osu, Accra, Ghana – which we are opening next month (February, 2020). We deliver nationwide and beyond. We are rapidly in the process of getting more branches across Ghana. For more information, enquiries, purchase, here is the number to call: +233242789996.
Photos credit: Instagram/rs_scent_perfect