Twitter announced the new update on their platform with a thread.
In the same thread, they explained the challenges they came across when putting together this feature.
Today we are introducing an update you’ve been waiting for — drum roll please — Retweet with GIF, photos, and video! 🎉Read on to get the behind-the-scenes process of why and how we designed this feature. During the first usability test, we found it was challenging for people to quickly understand all the content in a Retweet with media. This was due to the layout; two large Tweets stacked on top of each other. Next, we ran a second usability test, introducing a condensed inner Tweet that was styled similar to a pull quote. This was to help differentiate the two components of the Retweet. Participants reacted well to it.
The final design features a clearer visual hierarchy with a condensed inner Tweet, including an avatar in the inner Tweet to give more context helping you quickly see who’s talking. And a simple box container for easier interacting.